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Full Job Description
Position :- PPC Executive
Experience: 1-4 years
No.of positions: 4
Responsibilities :
- Strategize, create, monitor, and optimize high volume of PPC campaigns across Google AdWords, and Bing Ads.
- Manage campaigns to meet ROI goals and respond in a rapid manner to optimization suggestions.
- Continuous analysis of performance and reporting on digital campaigns.
- Efficient management of budgets across all engines and campaigns.
- Optimize and plan landing page creation and testing.
- Craft eye-catching and informative pay-per-click text ads as well as the continuous implementation of text ads – A/B testing.
Report on key performance indicators and lead generation initiatives, calculate Cost Per Lead, project spend, and adjust to demand and seasonality. - Work with the internal marketing team and key stakeholders to improve overall campaign performance.
- Perform other duties as assigned.
- Ability to work cross-functionally with department implementation teams, such as design, content and social to implement recommended changes.Skills / Experience / Qualifications
- Relevant previous experience and success within a similar PPC or Digital Marketing focused role.
- Current knowledge of Google Analytics and other digital marketing software and tools.
- Strong analytical ability and experience working with a variety of data sources.
- Strong Excel experience