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Job Description
We are looking for a PPC (Pay Per Click) Specialist to run PPC campaignsย The person should have good hands-on Google search and shopping network, Bing Ads, Facebook, and other social media platforms.
– Experience Required :– 1 Yr
Job Responsibilities:
>> Define PPC strategy for a range of clients, including mobile and tablet campaigns.
>> Manage large-scale PPC and shopping campaigns across Google and Bing and manage all paid search advertising campaigns.
>> Manage PPC and Paid Media campaigns across all social and retargeting networks.
>> Implement A/B and multivariate testing to continuously improve ROI and performance.
>> Use key programs such as Google Adwords and Google Analytics to analyze and report on all PPC campaigns for all clients throughout the year.
>> Manage large-scale PPC budgets for a range of clients.
>> Optimize all PPC activity, including bid management, copywriting, and competitor benchmarking
>> Landing page testing and optimization.
>> Keep up to date with the latest developments and trends across PPC and Paid Media.
>> Edit and review all ad campaign copy and text to ensure it delivers the maximum ROI.