Login to Apply
Job Description:
- Your duties will include planning, implementing, and monitoring our digital marketing campaigns across all digital networks.
- Partner actively and empathically with key affiliates to help exceed their revenue objectives; inspire affiliate excitement and engagement about our offers and products.
- Design and oversee all aspects of our digital marketing programs driving SEO and display advertising campaigns for our Inbound and Outbound efforts.
- Creating marketing campaigns for PPC campaigns, SEO, SMO, SEM SMM, Google Ad words, Remarketing, Backlinking, E-mail Marketing, Affiliate Marketing, Facebook, LinkedIn Advertisements, and direction to out Content writing teams’ videos, blogs, and posts.
- On-page and Off-page optimizations. Keyword optimization. Develop and monitor campaign budgets.
- Plan and manage our social media platforms. Prepare accurate reports on our marketing campaigns overall performance.
- Execute tests, collect and analyze data, identify trends and insights in order to achieve maximum ROI in paid search campaigns.
- Track, report, and analyze website analytics and PPC initiatives and campaigns. Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
- Hands- on experience with Google Analytics, Bing, Advanced Web Rankings, WordPress, Joomla and Magento. Having some light front- end coding ability a big plus! Optimize copy and landing pages for search engine marketing Perform ongoing keyword discovery, expansion, and optimization.
- Proven SEM experience managing PPC campaigns across Google, Yahoo and Bing.
- Solid understanding of performance marketing, conversion, and online customer acquisition. In- depth experience with website analytics tools (e.g., Google Analytics, Net Insight, Omniture, Web Trends).
- Experience with bid management tools (e.g., Click Equations, Marin, Kenshoo, Search Ignite) Experience with A/ B and multivariate experiments constraints. Up to-date with the latest trends and best practices in SEO and SEM.
Skills Required:
- 5+ years of proven success in managing and scaling an eCommerce affiliate program via CJ or similar.
- Strong sales, negotiation, analytical and interpersonal skills.
- Excellent written and verbal communication skills, with an ability to frame up succinct recommendations for leadership.
- Ability to self-start, multi-task, deliver exceptional results and motivate others in a fast-paced, dynamic environment.
- Strong decision making and problem-solving skills.
- Enthusiastic attitude; a passion for affiliate marketing and for using data to drive consumer marketing decisions.
- Strong knowledge of analytics, reporting, and data management tools.
- Basic understanding of HTML.
- Bonus points: Experience with CJ AND Rakuten AND direct affiliates.
- Experience with paid search, paid social, or programmatic display.