Performance Marketer ( Google AdWords, Google Analytics, Google Task Manager, Facebook adverts, Analytics ) (Work From Home!)

Own Lead Generation campaigns ( Google AdWords ):

You will be responsible for creating, executing, and optimizing paid lead generation campaigns for all products and SaaS offerings of the company.
This includes Extensive keyword research, Ad groups strategy, writing effective ad copies, designing and optimizing landing pages for desirable conversions, and overall building a long and relevant lead pipeline for sales.
To efficiently execute this role you should preferably have some exposure in releasing AdWords campaigns globally thus having some idea of global demands trends, customer persona, and pricing strategy.
To run and optimize this channel you should have a deep understanding of Google AdWords tools and some exposure to high levels of strategic marketing decisions.

Brand Building:

Execute organic and paid marketing campaigns across channels ( Quora, Linkedin, Medium, and Facebook Ads ) that matter specifically to our prospects and customers.
The objective of these campaigns is to build a credible brand digitally at all client touchpoints to sustain and elevate Solulab market positioning as a favored destination for all tech capabilities.
You will manage the company’s brand positioning across all channels with the help of social media manager and push brand solulab to its total potential realization.

Own Analytics & Reporting ( Google Analytics & Google Task Manager ):

Crunch numbers on daily basis and strive for the best CPC, CTR, Conversion Rate, Cost Per Conversion, and related marketing matrices.
Optimize AdWords for the best Number of Leads and Cost Per Lead. Establish end-to-end tracking capabilities for Solulab Website and study the entire customer journey from ads to specific actions on the solulab website.
Maintaining a reporting dashboard to highlight spends, leads, RoI, and other p&L numbers.

Acquisition:

Insights for Blog Presence & Engagement:

You’ll be responsible for continuously monitoring and optimizing our SEO, keywords, and online presence, and increasing engagement on our blog and other channels you identify as relevant.

SEO & Email Marketing:

Should have functional knowledge of SEO and ways to ensure strong google rankings.
Good to know some email automation tools and experience releasing effective mailers.

Content Marketing:

Growing and engaging User base with organic content publishing.
Have a detailed eye to get excellent designs up across media formats – Banners, Infographics, Gifs, videos, blogs, etc.

Performance Specialist Full Time